5 Reasons On Why Invest In Responsive Web Design

Responsive web design (RWD) is all about designing and coding a site in such a manner that the website provides an optimal user experience with easy navigation across varied mobile devices, including desktops, smartphones and tablets, etc. Website owners, web developers or designers are becoming concerned about this amazing designing concept. RWD is a great investment for online businesses, as they would not only save money, but would also get more conversions. The following 5 reasons explore why you should invest in responsive web design.

Great For SEO

Google loves responsive design and looks at how much traffic a site gets when generating search results, with the thought that more traffic means more credibility. Therefore, having separate websites for different mobile devices splits traffic into different URLs. But, responsive design results in united all traffic into one domain, as a result in one site with huge traffic and raising the search engine ranking. Also, RWD makes it easier for search engines to find out all of your content as it’s crawling a single site. 

Cut Down Update Time

You’ll save both your time and money. Expecting the needs of smart-phone users used to involve creating all types of different websites and every site had to be updated with fresh content regularly, which means spending hours doing the same updates again and again with every change. RWD means one website and one update, resulting reduces the number of possible mistakes as well as the time it takes to correct them.

Increased Reach

Over 65 percent of all the Internet searches are carried out on smartphones and tablets these-days. RWD makes sure user searches will be successful, and your business site will load fast and your target audience will find the information they need to make a great decision.

Your Competitors Are Also Investing In RWD

Your competitors are investing in RWD so don’t get left behind. These-days, mobile users seamlessly move from one device to another and expect a rich site experience regardless of what their device. This is why businesses are realizing that RWD is no longer just an option, but also a must-have.

Smartphone Users Is Growing Rapidly

We know that the digital world is changing at a high speed , and your business site needs to change with it too. There are more than 2.3 billion Internet users in the world, and there are more than 3.9 billion mobile users in 2015. So, start catering to your mobile audience now, because they make judgments about your company or products and services based on the visual aspect and usability of your website. RWD can help you make a positive impression an mobile visitors.